Reason #2: It Helps Ranking
“Online reviews not only let others know how you are perceived but can also be a great tool for learning where your business can improve.” - Dasch Shenberger, Senior Internet Marketing Manager
The second reason is that it helps ranking. A company’s rating will have a direct effect to its ranking in the results in search engines such as Google. The companies which are reviewed by past have a better chance in appearing in the top 3 spots on the search engine results page, which lets them create a greater visibility. In addition, according to multiple surveys, users would choose companies which were reviewed over the ones without any reviews.